date. 2004

place. U2, Alexanderplatz Berlin

format. competition / temporary installation

material. pennant finger chains

organizer: NGBK

fotos. Thomas Bruns, Berlin

Red and silver pennant chains were attached to the ceiling of the subway station, and they began to flutter when the trains arrived. This caught the attention of the passengers like an advertisement would but was not linked to any product. The work, which is titled Typenoffen (“Type Open”), offered nothing concrete for the passenger’s attention to grasp, instead encouraging them to reflect critically on the ubiquitous presence of advertising in the public space.

©  kalden 20